Amazon Launches Preset Campaigns for Sponsored Products Ads

Amazon Launches Preset Campaigns for Sponsored Products Ads

Amazon introduces 'Preset Sponsored Products campaigns' to help sellers overcome the challenge of lacking data references during the initial stages of new product promotion. This feature automatically populates campaign settings by analyzing historical advertising data of similar products, reducing trial and error costs. This article details the usage, advantages, and limitations of this feature, and looks forward to the future development trend of smart advertising, providing valuable reference for sellers. It aims to simplify new product launches and optimize advertising spend from the start.

12/30/2025 Customs Knowledge
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Amazon Sellers in Shenzhen Achieve 61 Ad ROI

Amazon Sellers in Shenzhen Achieve 61 Ad ROI

This article analyzes how Zeitgeist, a large Shenzhen-based seller, achieves high returns through Amazon Advertising amidst rising ad costs. It delves into the differences between Amazon Advertising and other channels, and proposes strategies to address challenges such as European and American inflation, fragmented attention, traffic dispersion, and time fragmentation. These strategies include refined operations, creating high-quality ad content, building a comprehensive omnichannel data analysis system, and achieving all-round brand exposure. The focus is on optimizing Amazon advertising for profitability in a competitive environment.

12/30/2025 Logistics Industry Insights
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Revised Kyoto Convention Boosts Global Trade Efficiency

Revised Kyoto Convention Boosts Global Trade Efficiency

The 23rd session of the World Customs Organization's (WCO) Revised Kyoto Convention (RKC) Management Committee marked a crucial second phase in the RKC review. The meeting approved the WGRKC's final report and discussed the business case for the RKC review, laying the groundwork for subsequent revisions. The RKC's revision will streamline customs procedures, enhance transparency, and promote global trade facilitation, significantly impacting businesses. This update aims to modernize customs practices and adapt to evolving global trade patterns, ultimately reducing costs and delays for international trade.

12/30/2025 Customs Knowledge
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WCO Issues Rail Customs Guidelines to Boost Global Trade

WCO Issues Rail Customs Guidelines to Boost Global Trade

The World Customs Organization (WCO)'s 'Guidelines on Rail Transit' aims to simplify and standardize customs procedures for rail transport, encouraging technology application and international cooperation. This enhances cross-border trade efficiency, reduces costs, and promotes global economic prosperity. The guidelines, structured around four key objectives and supporting capacity building projects, provide a roadmap for customs facilitation in global rail transport. It offers practical guidance and best practices to streamline processes and improve security, contributing to a more efficient and reliable international trade network.

12/30/2025 Customs Knowledge
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Amazon Vs Ebay Key Differences for Crossborder Sellers

Amazon Vs Ebay Key Differences for Crossborder Sellers

This paper provides an in-depth comparison of Amazon and eBay, two major cross-border e-commerce platforms. It analyzes their strengths and weaknesses from four dimensions: seller competition, buyer demographics, product sales methods, and logistics costs. The aim is to assist cross-border e-commerce sellers in selecting the most suitable platform based on their specific product characteristics and target customers, ultimately facilitating business growth. This comparative analysis enables informed decision-making for optimal platform choice and enhanced performance in the global e-commerce landscape.

01/05/2026 Logistics Industry Insights
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WCO Aims to Streamline Global Trade Processes

WCO Aims to Streamline Global Trade Processes

The World Customs Organization (WCO) actively participated in the 2023 World Economic Forum, emphasizing the importance of enhancing global trade efficiency through eliminating bureaucratic obstacles, embracing technological innovation, and strengthening international cooperation. WCO Secretary General Dr. Kunio Mikuriya met with various leaders to discuss the role of customs in promoting trade facilitation, aiming to reduce trade costs, promote cross-border investment, and ultimately benefit global consumers. The WCO advocates for streamlined customs procedures and collaborative efforts to foster a more efficient and inclusive global trading system.

01/05/2026 Customs Knowledge
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Zimbabwe Zambia Boost Trade with Customs Data Link

Zimbabwe Zambia Boost Trade with Customs Data Link

With the support of the World Customs Organization, Zimbabwe and Zambia are advancing customs data interconnectivity to facilitate cross-border trade. By standardizing data, establishing data exchange protocols, and creating a change management framework, the two countries aim to reduce clearance times, lower trade costs, and enhance risk management capabilities. This initiative serves as a model for customs cooperation in other African nations, promoting regional economic integration. The project emphasizes streamlined processes and improved efficiency, ultimately contributing to a more competitive and integrated trading environment.

01/05/2026 Customs Knowledge
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Burkina Faso Hosts Workshop on Trade Modernization Reforms

Burkina Faso Hosts Workshop on Trade Modernization Reforms

With support from Japan, the World Customs Organization (WCO) held a seminar in Burkina Faso to promote the implementation of the Revised Kyoto Convention (RKC). The seminar aimed to enhance customs efficiency and facilitate integration into global trade. The RKC is a key international instrument for simplifying and harmonizing customs procedures. By adopting the RKC and implementing programs like Authorized Economic Operator (AEO) certification, countries can streamline trade processes, reduce costs, and improve security. This initiative contributes to broader trade facilitation efforts and supports economic development.

01/05/2026 Customs Knowledge
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VAT Zerorating Boosts International Aviation Connectivity

VAT Zerorating Boosts International Aviation Connectivity

The unique nature of international air transport clashes with traditional tax jurisdictions. This paper argues for the necessity of implementing a zero-rating VAT refund mechanism for international aviation. It emphasizes that this mechanism can reduce operational costs, promote international travel and trade, enhance competitiveness, and ensure fairness. ICAO resolutions provide guidance for governments to develop relevant policies, contributing to the construction of an interconnected global aviation network. This approach helps to streamline processes and foster a more efficient and equitable system for international air travel.

01/05/2026 Customs Knowledge
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Data Analytics Boosts Efficiency in Global Air Cargo

Data Analytics Boosts Efficiency in Global Air Cargo

This paper analyzes the entire international air freight line process from a data analyst's perspective, revealing the data-driven strategies behind its efficient operation. From front-end cargo preparation and capacity matching to back-end customs clearance and last-mile delivery, data analysis enables intelligent decision-making in each step, improving efficiency and reducing costs. Building an intelligent air freight line ecosystem, achieving data sharing, real-time monitoring, and continuous optimization, is crucial for enhancing competitiveness. This data-centric approach optimizes the entire logistics chain.

01/05/2026 Logistics
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